While this may be a fair assumption, it’s actually untrue in a number of scenarios. □Īt first, emojis may seem like an unnecessary or unprofessional addition to an email. to break up the written content and create a memorable experience.Īnd speaking of incorporating creative and unique visual content in your emails, let’s talk emojis. Rather, incorporate on-brand and engaging images, videos, GIFs, animations, etc. If recipients open an email and only see paragraphs of information, it’s likely going to be difficult to hold their attention and keep them interested in your message. This touch helps you foster a relationship between your business and email recipients and boost retention rates. Email personalization also helps you humanize your brand. When you customize an email and tailor it to your recipient, it'll feel more thoughtful, professional, and personal. Instead, organize your layout with user experience (UX) in mind - meaning, leave empty/ white space and strategically place your written and visual content so it’s organized and easy to consume and navigate. Nobody wants to read a cluttered and unorganized email - this makes recipients feel overwhelmed and can lead to increased abandonment. Use the layout to enhance your email’s user experience. This is a great way to increase brand awareness while also boost conversions.ĥ.
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